We all want to sell more profitable signs.  In order to consistently increase your sign company’s sales it is always a great idea to become a valuable sign resource for your local market area.  By supplying useful and pertinent information to your potential customers you will dramatically increase your visibility in your community.  In addition, you will also improve your reputation for being a credible and reliable business professional.


  I offer this specialized “Free Sign Planner with Budget Guide” in my sign shop marketing plan in order to accomplish multiple objectives...


  1. 1.Provide pertinent and valuable Sign Product information to prospects.

  2. 2.Identify sign customers who are “value focused” instead of “price focused”.

  3. 3.Eliminate “Sticker Shock” for new businesses who have never purchased a sign before.

  4. 4.Provide an easy way for new prospects to learn as well as plan a budget.

  5. 5.Help the prospect actively consider getting an effective sign from a reputable sign professional.



I firmly believe that every sign business will benefit from implementing a similar Marketing process in their company and you are free to download each one of these useful Sign Buying Guide sheets for your own prospects and customers.

FREE Sign Buying Guide
- Vehicle Graphics -Free_Sign_Buying_Guide_for_your_Sign_Business_files/04%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Vehicle%20Graphics.jpg
FREE Sign Buying Guide
- Panel Signs -Free_Sign_Buying_Guide_for_your_Sign_Business_files/05%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Panel%20Signs.jpg
FREE Sign Buying Guide
- Electric Cabinet Signs -Free_Sign_Buying_Guide_for_your_Sign_Business_files/06%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Electric%20Cabinets.jpg

Vehicle Graphics described with simple photos, hard benefits, a brief description of what different types of vehicle graphics are available and a broad budget range.

Panel Sign described with simple photos, hard benefits, a brief description of what different types of panel signs are available and a broad budget range.

Electric Cabinet Signs described with simple photos, hard benefits, a brief description of what different types of electric cabinet signs are available and a broad budget range.

FREE Sign Buying Guide
- Channel Letters -Free_Sign_Buying_Guide_for_your_Sign_Business_files/07%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Channel%20Letters.jpg
FREE Sign Buying Guide
- Carved Signs -Free_Sign_Buying_Guide_for_your_Sign_Business_files/08%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Carved%20Sign.jpg
FREE Sign Buying Guide
- Basic Design -Free_Sign_Buying_Guide_for_your_Sign_Business_files/09%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Basic%20Design%20Tips.jpg

Channel Letter described with simple photos, hard benefits, a brief description of what different types of electric channel letters are available and a broad budget range.

Carved Signs described with simple photos, hard benefits, a brief description of what different types of carved signs are available and a broad budget range.

A page with very basic design criteria and sign production facts for potential sign customers to consider for their new sign. 

FREE Sign Buying Guide
- Permit & SBA -Free_Sign_Buying_Guide_for_your_Sign_Business_files/10%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Sign%20Permits%20and%20SBA.jpg
FREE Sign Buying Guide
- Sign Project  -Free_Sign_Buying_Guide_for_your_Sign_Business_files/11%20The%20Sign%20Expert%20Sign%20Buying%20Guide%20Project%20Questionaire.jpg

Basic but important information regarding the purpose of obtaining proper permits and working with the local government agencies.  Also, a small reference to the online SBA site for signs

A simple to use Sign Project Questionnaire designed to be utilized in helping a potential sign customer work thru and consider the different aspects of their new sign.

“Print your Sign Buying Guide booklet using a color laser printer, on bright white heavy paper with a comb binder and clear covers to create a very nice, professional impression...”

$29.95

Free_Forms_for_your_Sign_Business.html

ORGANIZE YOUR SIGN BUSINESS

click here for

FREE SIGN SHOP FORMS

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Banners described with simple photos, hard benefits, a brief description of what a banner is and a broad budget range.

A simple description of the Sign Planner for a potential client and top statistical  facts regarding the importance of effective signage.

Simple and effective cover sheet for your “Sign Planner” resource booklet

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